I’ve built multiple businesses. I’ll help you build your first.
Business coaching and financial education for tradespeople, employees and everyday grafters who are done trading all their time for someone else’s dream — and ready to build something of their own.
This is for you if…
- You’ve got a skill, a trade or a passion — but you’re building someone else’s empire, not your own.
- You’ve thought about starting a business but don’t know where to begin, or what’s even right for you.
- You earn alright money, but it vanishes every month and you’ve nothing to show for it.
- You want to actually understand how money works — assets, income, investing — instead of hoping it sorts itself out.
- You’re done waiting for “the right time” and ready to make a move.
If that’s you, you’re in the right place.
No guru. Just someone who’s done it.
I’m Joe. I’ve spent the last 15 years building real businesses from the ground up — a decade in sports coaching, years in sales, and today I run a commercial spray painting business, this coaching business, and I’m building an investment portfolio.
I’ve made the money, lost the money, and learned the lessons the hard way — as someone who wasn’t handed anything and had to figure it out from scratch. That’s exactly why I can help you do it without making the same mistakes I did.
Starting a business is only half of it
Plenty of people earn good money and still end up skint. Nobody taught us this stuff at school — the difference between an asset and a liability, how to build your own income, how to make money actually work for you instead of the other way round.
I’ve spent over a decade teaching myself this, and I’ll teach you what I wish I’d known at 25. Build your business and expand your financial knowledge to grow what you earn.
Find your solution here.
Where to start
- Free content — Start with the daily videos. No cost, no catch.
- 1:1 coaching — My most personal offer. We work out your gift, build your plan, and take real steps toward the business and life you want.
- The Health & Wealth Community — A low-cost monthly community for people building their first business and getting their finances and health in order. Support, accountability and direct access to me — the perfect place to start, go all in and be supported throughout your journey.
- Group coaching — Build alongside other ambitious people in the same boat, with a proven plan and weekly momentum.
- Events — This is a one hour talk by Joe for events, businesses, universities, colleges or schools. His story is raw, honest and impossible to ignore.
I’ve been at rock bottom too
I know what it’s like when life knocks you flat. Gambling addiction at 19. Dropped out of uni. Two mental health breakdowns when I genuinely didn’t think I’d make it through.
I came through all of it — and it’s the reason I do this. I know change is possible for anyone, because I’m living proof. When I say I believe in you, I mean it.
Ready to build your first business?
Book your free 15-minute call. No pressure, no hard sell — just a straight conversation about where you’re at and where you want to get to.